A new digital subscription service will have Chinese couples glued to their TVs, but it's not a case of Netflix and chill.
Instead, they'll be using a smart TV app to talk to Australian fertility experts.
Melbourne fertility clinic Monash IVF has partnered with the platform BabySmart so couples in China can have face-to-face consultations with Australian clinicians.
The clinic began offering IVF services to Chinese couples in 2017 after signing an agreement with Melbourne-based AC International Medical Tourism, which targets the Chinese market.